Scrunch | Monitoring for AI Search
AI Search Visibility
Track how your brand shows up in AI answers. See what gets cited and grow your answer share.
Know where you show up in AI answers
Answer share
See how often your brand shows up in AI answers compared to the competition. Know where you lead, where you lag, and where you’re missing entirely.
Trends over time
Prompt-level detail
Sentiment in answers
Brand presence
| Yes | 38% |
| No | 62% |
38%
+8%
Last 7 days
Competitive Presence
Trends over time
Track how your visibility changes across prompts and models. Spot where you’re gaining momentum, losing ground, or missing new opportunities.
Competitive Presence
Tyrell
Delos
Skynet
Brand presence
| Yes | 38% |
| No | 62% |
38%
+1%
Last 7 days
Prompt-level detail
Dive into any prompt to see your presence, answer share, and sentiment. View daily snapshots that show how answers change over time and how your brand shows up across models.
What are the best payroll products for companies with 1000s of employees?
ChatGPT
130 responses
Are there any all-in-one solutions for managing both employee payroll and retirement?
Perplexity
80 responses
Sentiment in answers
See how AI describes your brand in answers. Understand how sentiment shifts over time and which topics are shaping it.
Average Change in Sentiment
Jan 1, 2026
Your Brand
85%
Market Avg
72%
| Name | Sentiment Change | Responses |
|---|---|---|
| Nostalgic Pop Culture Fan | -0.6% | 2209 |
| Active Family Planner | +2.7% | 1737 |
364% increase in brand presence for non-branded prompts
"More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels."
Jessie Dawson
Senior Director of Web Strategy & Operations
Spot what gets cited
Top cited sources
Reveal which domains are cited most often across the AI answers you’re tracking. Know where authority sits and the exact pages shaping the answer.
Top Domains Cited
| Domain | Citation Percentage |
|---|---|
| sky.net | 5237% |
| tyrell.com | 5107% |
| delos.org | 3184% |
| rekall.com | 2704% |
| other | 5,56275% |
Citation trends
Track which sources are gaining or losing visibility in AI answers. Spot what’s rising, what’s fading, and where to act.
Citation acquisition
Turn citation insights into placements. Connect your citation data to partners like Noble and Stacker to secure mentions at scale—without manual outreach.
“Scrunch helped us turn AI search into a core part of our acquisition strategy. We're seeing 4x growth since adopting it."
Danilo Vaccalluzzo
Digital Marketing Manager
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