# Agent Traffic

## Analytics for your new VIP web visitors: _AI agents._
AI agents are visiting on behalf of buyers. Agent analytics shows you how they interact with your site.

Run AI visibility audit

Human visitors

16.7%  
1850

Bot visitors

83.3%  
9250

ChatGPT

53%

Claude

22%

Perplexity

25%

## Stop treating _AI traffic_ like it’s just noise

### Know what models matter
Break down visits from ChatGPT, Claude, Gemini, Perplexity, and more and prioritize the LLMs your customers prefer.

### Start tracking AI traffic

### Detect signal vs. noise

### Spot your top content

#### Top Bot Agents

#### Top Bots

ChatGPT  
79%

Perplexity  
8%

Gemini  
6%

Claude  
2%

### Start tracking AI traffic
Detect visits from AI agents and monitor how that traffic trends over time.

#### Agent Traffic Over Time
Last 12 weeks

Retrieval

Indexer

Training

Active

### Detect signal vs. noise
Separate bot traffic by type—training, indexing, and retrieval—identify traffic tied to real user prompts.

#### Recent bot requests

3.09  11:17 PM
Retrieval
/blog/payroll-compliance

3.10  8:48 AM
Training
/platform/all-in-one-payroll

3.10  8:52 AM
Retrieval
/blog/401k-guide

Last 7 days

#### Traffic distribution
Retrieval
78%

Training
15%

Indexing
7%

### Spot your top content
Discover what pages AI agents rely on most when generating answers about your brand or products.

yourwebsite.com

## The future of AI systems  
Learn more →  
/pricing/

Retrieval
234 visits

/blog/

Retrieval
384 visits

home page

Retrieval
1739 visits

### 364% increase in brand presence for non-branded prompts
"More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels."

[Read case study](/content/case-studies/akamai-5x-brand-presence-in-ai-search-results/index.html)

### AXP

## Your site isn’t built for AI. Now it can be.
Agent Experience Platform (AXP) detects AI agents at the edge and serves them AI optimized content—all without disrupting the human experience.

[Explore AXP](/content/platform/agent-experience/index.html)

## Get started in seconds
Run an AI visibility audit for your site or schedule time with us.

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