# How does Scrunch estimate AI search volume metrics?

Also asked as

- Does Scrunch have AI search volume data?
- Where does Scrunch get AI search volume data?

Scrunch’s AI Search Trends feature estimates AI search volume at the topic level based on end-to-end AI search interaction data from high-quality, privacy-compliant, third-party providers. This includes estimated prompt volume related to topics, how volume changes over time, and brand and competitor presence over selected timeframes.

**Additional context:**  AI platforms don’t publicly share AI search volume data. Scrunch uses a large-scale panel dataset and proprietary modeling to estimate population-level trends. Data is directional, not exact.

## Example

For example, imagine a Scrunch user works at a pharmacy retail chain. They want to know how frequently people ask AI about industry-relevant topics and how often their brand and their competitors’ brands show up in responses.

Using AI Search Trends in Scrunch, they could:

**Topic selection**

Select relevant topics to track, such as “non-prescription pain relief," “prescription savings solutions,” and “eye infection treatment.”

**Topic trends and volume**

View estimated prompt volume for selected topics over different timeframes to see how conversation volume trends.

**Brand and competitor presence**

Compare the percentage of AI responses to prompts related to this topic that mention their brand versus a competitor’s over time, as well as view the general sentiment expressed toward their brand in responses.

**Sample prompts and responses**

See topic-related prompts and full responses across different AI platforms that include whether the user’s brand is present, where it’s positioned in the response, and the sentiment of the response.

### Follow-up question: Why does Scrunch estimate AI search volume at the topic level?

Scrunch has begun estimating AI search volume at the topic level because there’s not yet enough reliable prompt-level data for accurate measurement. Scrunch prioritizes data quality over quantity, only surfacing metrics that meet rigorous internal standards.

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