Data studies

The prompt-to-purchase pipeline
We analyzed millions of search events across AI and traditional search. The takeaway? When AI makes recommendations, new customers go looking for your brand.
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LinkedIn posts that robots can't resist
We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.
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A shot at the funnel
We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.
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The half-life of AI citations
We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.
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The Reddit paradox
We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.
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AI Overviews vs. AI platforms
We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.
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