Scrunch vs Peec AI

A detailed comparison to help you choose the right tool.

This site is maintained by Scrunch. Because of that, we wanted to remove ourselves from the bias that would stack the cards in our favor.

If you're here, we're assuming you're in the market for an AI search (aka AEO/GEO) product. And, if that's the case, we encourage you to give Scrunch a try and see it for yourself versus us telling you that we're just better because of a feature comparison table.

As you evaluate AI search products, we also encourage you to check out our AEO buyer's guide which we wrote to make it easy to decide what features you need versus what you don't and how to evaluate solutions.

Pricing and key differences

Scrunch

• Best for: Enterprise Agency
• Pricing:
  • ✓Core: $250/month (125 prompts across ChatGPT, Perplexity, Google AI, Copilot)
  • ✓Enterprise: custom
• Funding: $26 million
• Free plan or trial: - ✓7-day free trial of Core plan (125 prompts tracked across 4 models)

Peec AI

• Best for: SMB Agency
• Pricing:
  • ✓Starter: $105.25/month
  • ✓Pro: $235.34/month
  • ✓Enterprise: custom
• Funding: $29 million
• Free plan or trial: [- ✓7-day free trial with full feature access\
  • ✓Free plan available with limited prompt tracking](/content/aeo-tools/free-trial/index.html)

AEO tool overview

Scrunch

Scrunch was founded in 2023 and emerged from stealth in 2024. It covers monitoring, auditing, optimization, and content delivery via the Agent Experience Platform (AXP), which auto-detects when AI traffic is visiting your site and serves up an optimized version for bot traffic consumption.

Peec AI

Peec AI launched in February 2025. The Berlin, Germany-based company positions its product as an AI search analytics platform that offers fast, easy entry into AI search monitoring.

Worth noting

• Scrunch: Unlike some other vendors on this list, Scrunch doesn't currently offer AI-generated content capabilities.
• Peec AI: Focuses on monitoring and analytics as its core strengths versus auditing and optimization.

AEO and GEO features comparison

Scrunch

✓ Monitoring

• Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.

✓ Auditing

• Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.

✓ Optimization

• Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.

✓ Content Delivery

• Scrunch delivers content directly to LLMs via the Agent Experience Platform (AXP), which auto-detects when AI traffic is visiting your site and serves up an optimized version for bot traffic consumption.

✓ Enterprise Ready

• Built for scale with SSO, team management, API access, and support tailored to larger organizations.

Peec AI

✓ Monitoring

• Focuses on monitoring and analytics as its core strength—offering fast, easy entry into AI search visibility tracking without auditing or optimization features.

✗ Auditing: Not offered. Peec AI positions itself as a monitoring and analytics platform rather than a full auditing solution.

✗ Optimization: Not offered. Peec AI focuses on monitoring and analytics.

✗ Content Delivery: Not offered by this vendor.

✗ Enterprise Ready: Not offered by this vendor.

Customer reviews and success stories

Scrunch

• Emmett Fear, Growth Lead — Runpod
  "4x growth in new paying customers per month. ChatGPT is now one of our top-performing growth channels. Scrunch helped us unlock visibility, refine our content, and turn AI search into a core part of our acquisition strategy."
  Read more

• Victor Coisne, VP of Marketing — Strapi
  "Grew AI search citations 226%. AI search is a game of figuring out how to prioritize what will have the biggest impact. Scrunch gives us the insights we need to do just that."
  Read more

• Cameron Archer, Head of Growth — Tinybird
  "3x brand mentions on AI platforms. Scrunch is easier to use and has richer features than other platforms."
  Read more

Peec AI

• Jon Gitlin, Content Marketing and SEO Manager — Merge
  "7x increase in demo requests from AI search. AI search is taking off as a growth channel and Peec is the rocket fuel every company needs."
  Read more

• Jonathan Kvarfordt, Head of GTM Growth — Momentum
  "2x AI search visibility in the first month. Peec empowers us to create targeted content based on real user queries."
  Read more