# AthenaHQ vs Semrush AI Visibility

A detailed comparison to help you choose the right tool.

## Pricing and key differences

### AthenaHQ

#### Best for  
[Enterprise](/content/aeo-tools/enterprise/index.html)  [SMB](/content/aeo-tools/smb/index.html)

#### Pricing  
- ✓Self-serve: $295/month  
- ✓Enterprise: custom

#### Funding  
$2.7 million

#### Free plan or trial  
- ✗No free trial  
- ✓offers a free audit and discounted first month ($95)

### Semrush AI Visibility

#### Best for  
[Enterprise](/content/aeo-tools/enterprise/index.html)  [SMB](/content/aeo-tools/smb/index.html)  [Agency](/content/aeo-tools/agency/index.html)

#### Pricing  
- ✓$99/month per domain (requires Semrush subscription)

#### Funding  
Public company

#### Free plan or trial  
- ✗No free trial for AI Visibility Toolkit standalone  
- ✓Free demo reports available  
- ✓Semrush One bundle offers 14-day free trial

## AEO tool overview

### AthenaHQ

AthenaHQ was founded in 2024 and emerged from stealth in 2025. In addition to monitoring, auditing, and optimization, it also offers AI-generated content capabilities designed to help you draft content briefs, outlines, and full articles.

### Semrush AI Visibility

Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.

### Worth noting

AthenaHQ uses a credit-based system (for example, the Self-serve plan includes 3,500 credits per month), wherein one credit is spent each time you take a certain action, like analyzing an AI prompt response for a specific AI model or drafting content.

As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.

## AEO and GEO features comparison

### AthenaHQ

#### Monitoring  
[✓ **Monitoring**](/content/aeo-tools/monitoring/index.html)  
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.

#### Auditing  
[✓ **Auditing**](/content/aeo-tools/auditing/index.html)  
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.

#### Optimization
- ✓Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.

### Semrush AI Visibility

#### Auditing  
The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.

#### Optimization
✗ Not offered by this vendor.

#### Content Delivery
✗ Not offered by this vendor.

#### Enterprise Ready
✗ Not offered by this vendor.

## Customer reviews and success stories

### AthenaHQ

[10x citation rate growth  
> GEO became Rootly's #1 growth pillar.  
Adam Frank, Head of Marketing — Rootly](https://www.athenahq.ai/case-studies)

[50% increase in demos from AI search  
> AthenaHQ helped us understand where citations lead to real business outcomes.  
Finn Lobsien, Content Lead — Lago](https://www.athenahq.ai/case-studies)

[Share of Voice: 2.0% to 12.6% in 60 days  
> Share of Voice grew from 2.0% to 12.6% in 60 days.  
Connor Dault, CMO — Gruns](https://www.athenahq.ai/case-studies)

[67.3% share of voice in 3 months; 97% positive or neutral sentiment  
> AIO's prompt generation, AI rankings, concept and market analysis features help us understand where and how our brand shows up in AI-generated content.  
Matteo Iannelli, Global SEO Manager — Roche Diagnostics](https://enterprise.semrush.com/case-studies/roche/)