AthenaHQ vs Semrush AI Visibility: Which is Better? | AEO Compare
AthenaHQ vs Semrush AI Visibility
A detailed comparison to help you choose the right tool.
Pricing and key differences
AthenaHQ
Best for
Pricing
- ✓Self-serve: $295/month
- ✓Enterprise: custom
Funding
$2.7 million
Free plan or trial
- ✗No free trial
- ✓offers a free audit and discounted first month ($95)
Semrush AI Visibility
Best for
Pricing
- ✓$99/month per domain (requires Semrush subscription)
Funding
Public company
Free plan or trial
- ✗No free trial for AI Visibility Toolkit standalone
- ✓Free demo reports available
- ✓Semrush One bundle offers 14-day free trial
AEO tool overview
AthenaHQ
AthenaHQ was founded in 2024 and emerged from stealth in 2025. In addition to monitoring, auditing, and optimization, it also offers AI-generated content capabilities designed to help you draft content briefs, outlines, and full articles.
Semrush AI Visibility
Semrush started in 2008 as an SEO tool. It launched its AI search offering, AI Visibility Toolkit, in September 2025. The AI Visibility Toolkit is an add-on to Semrush's suite of SEO products. It covers a wide range of AEO use cases related to monitoring and auditing. Users can also use the Semrush Content Toolkit to produce AI-generated content.
Worth noting
AthenaHQ uses a credit-based system (for example, the Self-serve plan includes 3,500 credits per month), wherein one credit is spent each time you take a certain action, like analyzing an AI prompt response for a specific AI model or drafting content.
As an extension of Semrush's core SEO platform, the AI Visibility Toolkit focuses on keyword-focused reporting versus prompt-level analysis.
AEO and GEO features comparison
AthenaHQ
Monitoring
✓ Monitoring
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Auditing
✓ Auditing
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Optimization
- ✓Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Semrush AI Visibility
Auditing
The AI Visibility Toolkit focuses on keyword-focused reporting rather than prompt-level analysis, extending Semrush's existing SEO workflow.
Optimization
✗ Not offered by this vendor.
Content Delivery
✗ Not offered by this vendor.
Enterprise Ready
✗ Not offered by this vendor.
Customer reviews and success stories
AthenaHQ
[10x citation rate growth
GEO became Rootly's #1 growth pillar.
Adam Frank, Head of Marketing — Rootly](https://www.athenahq.ai/case-studies)
[50% increase in demos from AI search
AthenaHQ helped us understand where citations lead to real business outcomes.
Finn Lobsien, Content Lead — Lago](https://www.athenahq.ai/case-studies)
[Share of Voice: 2.0% to 12.6% in 60 days
Share of Voice grew from 2.0% to 12.6% in 60 days.
Connor Dault, CMO — Gruns](https://www.athenahq.ai/case-studies)
[67.3% share of voice in 3 months; 97% positive or neutral sentiment
AIO's prompt generation, AI rankings, concept and market analysis features help us understand where and how our brand shows up in AI-generated content.
Matteo Iannelli, Global SEO Manager — Roche Diagnostics](https://enterprise.semrush.com/case-studies/roche/)