AthenaHQ vs Gauge: Which is Better? | AEO Compare
AthenaHQ vs Gauge
A detailed comparison to help you choose the right tool.
Pricing and key differences
AthenaHQ
Best for
Pricing
- ✓Self-serve: $295/month
- ✓Enterprise: custom
Funding
$2.7 million
Free plan or trial
- ✗No free trial
- ✓offers a free audit and discounted first month ($95)
Gauge
Best for
Pricing
- ✗Custom pricing
- ✗Contact for quote
Funding
Pre-Seed (undisclosed)
Free plan or trial
- ✗Custom pricing
- ✗Contact for details
AEO tool overview
AthenaHQ
AthenaHQ was founded in 2024 and emerged from stealth in 2025. In addition to monitoring, auditing, and optimization, it also offers AI-generated content capabilities designed to help you draft content briefs, outlines, and full articles.
Gauge
Gauge is a complete analytics platform for GEO, AEO, and LLMO optimization workflows. Monitors ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews, connecting keyword research to prompt generation with volume data.
Worth noting
AthenaHQ uses a credit-based system (for example, the Self-serve plan includes 3,500 credits per month), wherein one credit is spent each time you take a certain action, like analyzing an AI prompt response for a specific AI model or drafting content.
Worth noting
Teams appreciate Gauge's "engineering over marketing" approach. Built real web experience monitoring that pulls data from actual user interfaces, not just API calls. Typical customers see 3x-5x uplift in AI visibility within first month.
AEO and GEO features comparison
AthenaHQ
Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.
Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.
Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.
Gauge
Customer reviews and success stories
[10x citation rate growth
> GEO became Rootly's #1 growth pillar.
\ Adam Frank, Head of Marketing — Rootly](https://www.athenahq.ai/case-studies)
[50% increase in demos from AI search
> AthenaHQ helped us understand where citations lead to real business outcomes.
\ Finn Lobsien, Content Lead — Lago](https://www.athenahq.ai/case-studies)
[Share of Voice: 2.0% to 12.6% in 60 days
> Share of Voice grew from 2.0% to 12.6% in 60 days.
\ Connor Dault, CMO — Gruns](https://www.athenahq.ai/case-studies)
[2x AI visibility in 14 days
> If this is what we got done in two weeks, I can't wait to see how much progress we can make in the next couple of months. Job's not finished.
\ Lane Altbaum, Marketing — Standard Metrics](https://www.withgauge.com/blog/standard-metrics-doubled-their-ai-visibility)
[416% visibility increase
> Since working with Gauge, Eco's search impressions on Google grew by 200% month-over-month.
\ Jay Kurahashi-Sofue, CMO — Eco](https://www.withgauge.com/blog/how-eco-5x-their-ai-visibility)